
Healthcare is changing. More and more people are asking to know more about their healthcare choices. They want information and the chance to have a say about their care. Shared decision making is a process in which clinicians and patients work together to select tests, treatments, management, or support packages, based on clinical evidence and patients’ informed preferences. It involves the provision of evidence-based information about options, outcomes and uncertainties, together with decision support counselling and systems for recording and implementing patients’ treatment preferences.
Shared decision making has great potential to give individuals higher quality healthcare. It takes advantage of clinicians as experts on treatment options, and puts the individual in the driver’s seat to consider what’s important to them: their circumstances, personal values, and attitude to risk. While there is good evidence that it works, it is a big culture shift from the traditional ‘passive patient and expert health professional’ style of care that many people are used to.
We think shared decision making can make an excellent contribution to improving the quality of UK healthcare. People are more motivated to take advice and follow treatment plans when they understand the reasons and thinking behind their care, so treatment is more successful. Plus there are strong economic benefits. Research shows that when given the right support and information, patients usually choose more cost effective options.
So, we’ve done our research and looked at how good practice can be implemented on a wider scale. Now, with help from shared decision making experts, we are taking steps to see it embraced throughout the NHS.
Our MAGIC programme is working with frontline health professionals and their priority projects across the UK to test how to embed best practice and overcome the barriers to change. We are one year into the programme and so far we’re seeing some interesting and inspiring results. We think we’re on our way to making healthcare more patient-centred and influencing more healthcare professionals to give patients the choice and involvement they are asking for.
Listen to an NHS Institute webinar on MAGIC by Richard Thomson and Glyn Elwyn, and view the slides.

The paper incidentally is also a polemic that argues not just for wider patient access to their physician’s notes, but also for the joint creation of those notes.
I perceive an underlying tension between lay understandings, current practice ‘norms’, and health policy. In particular, uncertainties remain both about the process of shared decision-making, and definition of suitable outcomes (see http://www.cchsr.iph.cam.ac.uk/369).
Given that, from April 2013, Clinical Commissioning Groups will be tasked with promoting shared decision-making, we need a very clear understanding of what ‘shared decision-making’ means to patients, clinicians, and the DOH. A constructive discussion that acknowledges some of these uncertainties might be helpful, and could assist us in promoting effective patient choice and better healthcare outcomes.
Thanks for your comment which I have forwarded onto our Magic teams for interest.
You may also be interested in our Closing the Gap project which focuses on Shared Decision Making in Child and Adolescent Mental Health Services. Please see the link below:
http://www.health.org.uk/areas-of-work/programmes/closing-the-gap-through-changing-relationships/related-projects/promoting-choice-and-collaboration-in-child-and-adolescent-mental-healthcare/