This invitation to tender is now closed.

We are looking for a strategic communications agency to support the development of the communications strategy for the Collaboration for Wellbeing and Health.

The successful bidder will support the development of the Collaboration’s strategic communications approach. We see the communications strategy as being an integral part of developing the future vision, operating and membership model and programme of activities for the Collaboration. Current thinking is that communications and knowledge mobilisation will be the core mechanism for how the Collaboration achieves its aims. 

The Health Foundation is an independent charity committed to bringing about better health and health care for people in the UK. It recognises that a nation’s health is profoundly shaped by the wider determinants of health. 

The Health Foundation has therefore supported the development of the Collaboration for Wellbeing and Health, a group of ten organisations which share a commitment to improve health and wellbeing and reduce health inequalities through action on the wider determinants of health – the social, environmental, economic and commercial conditions in which people are born, grow, live, work and age.

Following an initial co-design phase, the Collaboration is currently developing and refining its overall strategy ahead of an operational phase due to start in November 2020. We have reached a point where we are beginning to focus more deeply on the role of strategic communications and public affairs in helping achieve the vision and aims for the Collaboration for Wellbeing and Health. Current thinking is that communications and knowledge mobilisation will be the core mechanism for how the Collaboration achieves its aims. 

The successful bidder will help shape the proposition for the communications strategy through a programme of work to include:  

  • Stakeholder and audience research to inform the development of the communications strategy and positioning for the Collaboration. 

  • Working with the inhouse team at the Health Foundation to define high-level primary and secondary target audiences for the Collaboration over a five-year period. 

  • Defining the role that strategic communications and public affairs will play in delivering the aims of the Collaboration for Wellbeing and Health in the implementation phase. This will include facilitating the development of a theory of change for the role of communications and a recommended strategic communications approach. 

  • Developing a high-level communications strategy for the Collaboration to be implemented post November 2020, alongside proposals for what further communications scoping, research and strategy development might be necessary.  

  • Working alongside the inhouse team to align the communications strategy for the implementation phase (post November 2020) with that of the discovery phase (pre November 2020). 

Responses to this invitation should include accurate pricing, inclusive of expenses and VAT. The provider will be appointed in December 2019, to start work in January 2020. It is anticipated that the work will be completed by April/May 2020.  

How to apply 

If you are interested in submitting a proposal, please go through the following steps to complete your application.  

1. Supporting information 

All applicants must read the Invitation to Tender in full before completing the online application form. 

2. The tender response form 

Please apply using: 

Please also review the sample contract

3. Deadlines and other important dates

Please email electronic copies of your full proposal plus any accompanying documents to Sarah Lawson, Strategy and Communications Officer, by 23:59 on Monday 2 December 2019. We will not accept late submissions. 

A response to your application will be made by Tuesday 10 December 2019. 

Shortlisted organisations will need to be available to attend an interview on Thursday 19 December 2019 at the Health Foundation, 8 Salisbury Square, London, EC4Y 8BB.  

Please note that we have held dates for two kick-off sessions in January/February 2020. The successful bidder would need to be available for two of: 

  • Monday 20 January (3-5pm) 

  • Monday 27 January (2-5pm) 

  • Wednesday 29 January (9am-12pm) 

  • Wednesday 5 February (9am-12pm)  

If you have any queries about the programme or application process please email Kathleen Smit, Senior Strategy and Engagement Manager at

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