Using communications approaches to spread improvement

A practical guide to help you effectively communicate and spread your improvement work

March 2015

Susannah Randall

Key points

  • Analysis of the key concepts in spreading ideas. 
  • Evidence on what is known about what works to spread improvement.
  • Practical suggestions for planning communications, engaging the right people, sustaining interest in the work and celebrating and sharing achievements.

Spreading successful improvement work across the NHS is an essential part of improving health care quality and efficiency. Yet all too often an idea that has been shown to work well in one place is not adopted by others who could benefit from it.

The Health Foundation has been running improvement programmes for many years. This guide, intended for those actively engaged in health care improvement, draws on this experience, and empirical evidence, to provide practical information about how communications approaches can be used to spread improvement ideas. 


    Further reading

    Research report

    The spread challenge

    This report shines a light on the challenges facing the NHS in improving the uptake of new ideas and practices, and the need ...

    Research report

    Against the odds: Successfully scaling innovation in the NHS

    This report from the Innovation Unit and the Health Foundation calls for new approaches to scaling tried and tested health ca...

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