Using communications approaches to spread improvement

Spreading successful improvement work across the NHS is an essential part of improving health care quality and efficiency. Yet all too often an idea that has been shown to work well in one place is not adopted by others who could benefit from it.

The Health Foundation has been running improvement programmes for many years. This guide, intended for those actively engaged in health care improvement, draws on this experience, and empirical evidence, to provide practical information about how communications approaches can be used to spread improvement ideas.