Webinar: Behavioural insights

Behavioural insights combine lessons from behavioural economics, psychology and neuroscience to better understand how humans behave and make everyday decisions.

Behavioural interventions have been applied across a wide range of policy areas in the UK, including pension reform, tax collection, carbon reduction and organ donation.

Examples of promising health and care interventions include:

• modifying the wording of SMS reminder messages to reduce missed appointments
• simplifying a hospital prescription form to reduce errors and incomplete information
• providing cost feedback to reduce use of a discretionary lab test.

Despite this, behavioural interventions are currently under-applied across health and care services.

This interactive webinar:

• Introduces a behavioural insights framework, with real-life examples of policy and practice applications.
• Shares the experience of those using behavioural insights in practice at a local level, focusing on how this approach has changed both clinician and patient behaviour.

Presenters:

• Michael Hallsworth, Director of Health and Tax, Behavioural Insights Team
• Gautam Mehta, Honorary Consultant and Senior Lecturer, UCL
• Andrew Fogarty, Consultant Physician and Epidemiologist, University of Nottingham
• Chair: Sarah Henderson, Associate Director for Improvement, the Health Foundation