Health Foundation responds to new rules banning unhealthy food adverts for children

The Health Foundation today (Thursday) responded to the announcement by the Committee of Advertising Practice (CAP) of new rules banning the advertising of unhealthy food and soft drinks in children’s media. Dr Jo Bibby, Director of Strategy at the Health Foundation said:

‘Preventing the devastating effects of childhood obesity requires a supportive environment where parents can encourage healthier eating without irresponsible marketing undermining their efforts.

‘This is a positive move to reduce children’s exposure to advertising, which reflects the concerns of many parents about the marketing of unhealthy food to children - particularly online, where parents are less able to monitor what their children see.

‘However, it should not lead to complacency. Large numbers of children watch media of more general appeal which means they are still likely to be exposed to unhealthy food and drinks advertising. The impact of these new rules and children’s exposure to advertising should be carefully monitored, with a willingness to strengthen the rules if necessary.

‘These rules should be considered one step of many towards an environment where parents are supported to give their children a healthy future. There is a long way more to go.’

Media contact

Jack Cutforth
jack.cutforth@health.org.uk
020 7664 4623