ITT: PR agency partner for Health Equals

Invitation to apply

Health Equals is a cross-sector coalition funded by the Health Foundation. We work to build public demand for action on health inequalities, strengthen political and policy support for a cross-government approach to health, and bring partners together as a collective voice for change. 

Since launching in 2023, Health Equals has built a coalition of more than 130 organisations, established a Parliamentary Champions Network of more than 115 MPs and peers, and delivered award-winning public campaigns to improve understanding of how health inequalities can be addressed. In our next phase, we will strengthen public, political and cross-sector support for action on the building blocks of health, including decent homes, secure work, stable incomes, strong communities and a healthy environment. 

We are looking for an experienced public relations partner with expertise in campaign communications and influencer engagement, and a track record of achieving strong earned media impact. The successful provider will work closely with the Health Equals team, coalition members, people with lived experience and other agency partners to deliver high-impact communications activity that keeps health inequalities visible within public debate and supports action for change. 

Details of the work

The provider will help Health Equals maintain and grow visibility of health inequalities within public debate, generate high-quality national, regional and broadcast media coverage, strengthen relationships with journalists, commentators, influencers and public figures, and support integrated campaigning activity at key political moments. The successful agency will build on existing campaign learning and help ensure health inequalities remain relevant, newsworthy and culturally resonant over the next four years.  

Indicative activities include developing PR and earned media strategies; creating media plans and campaign communications approaches; delivering proactive and reactive media relations; producing press releases, briefings and spokesperson materials; supporting events, influencer and talent engagement; identifying opportunities linked to emerging news and political developments; and evaluating campaign performance against agreed objectives and outcomes. 

How to apply 

We welcome proposals from individual agencies, agencies bidding for multiple Health Equals scopes of work, and consortium or multi-agency partnerships. 

To apply, please: 

• Read the invitation to tender for full details of the tender response requirements, selection criteria, frequently asked questions and application guidance. 
• Submit your tender response, budget, and about your organisation document to healthequals@health.org.uk.  
• Complete your application by 12.00 noon on Tuesday 27 October 2026. We will not accept proposals submitted after this time.  
• Interviews will be held in the week commencing 16 November 2026. 

Information call and frequently asked questions

An information call is designed to offer applicants the opportunity to hear more about the project and to ask questions to clarify understanding.  

We will hold this information call on 12th October at 1pm.

If you would like to attend, please register below:

It is not essential, but you are encouraged to take part. If you have any specific questions about the project, please email them to us in advance of the information call if possible. Please note that we will not be able to answer specific technical questions about individual tender responses. Our responses to these questions will be added to a frequently asked questions (FAQ) document.  

Clarification questions can be sent to healthequals@health.org.uk until 13 October 2026, and the FAQs final doc will be published or shared by 16 October 2026.