Behavioural Insights Research
This programme aims to support research over a two to three year timeframe that designs, tests and evaluates behavioural interventions that can improve efficiency and reduce waste within health care services in the UK
- £1.8 million awarded to eight multidisciplinary research teams to generate new knowledge of what can motivate people to act in more efficient and less wasteful ways.
- Each project has received between £150,000 and £350,000 for research to be completed over two to three years.
Our Behavioural Insights Research programme is supporting research over a two to three year timeframe that designs, tests and evaluates behavioural interventions that can improve efficiency and reduce waste within health care services in the UK.
The programme also seeks to support research that increases our understanding of how to better implement and spread behavioural interventions in a UK health care context.
We invited researchers to submit ideas rooted in ‘behavioural insights’ or ‘nudge theory’ across three key areas of interest:
- Patient pathways eg. improving patient flow within the system, improving coordination and transfer of care, as well as expediting discharge.
- Procurement, pharmacy and medicines optimisation eg. minimising cost and waste in procurement and prescribing, as well as improving medication adherence.
- Care best practice eg encouraging attendance, uptake of screening and health promotion by making every contact count; reducing unnecessary or ineffective care; better demand management and reducing harms.
We are working with and supporting eight multidisciplinary research-led teams that demonstrated strong collaborations between academics and researchers in psychology and behavioural economics, health care professionals, support-staff and managers, patients and those with design expertise.
The projects will:
- strengthen understanding of the potential for low-cost behavioural interventions in improving quality
- test different approaches across different settings and services to examine how interventions work and for whom, in what circumstances
- provide lessons on spread in a UK health care services context.
More information on the programme aims and funding priorities is available in the Notes for applicants.
Exploring how behavioural insights can be applied to an online procurement system, to generate cost savings without compromising quality. The project team will test how messages and prompts can be use...
BLUEPRINTS: Does targeted parental education reduce non-urgent paediatric emergency department and urgent care centre reattendance?
This project will use insights from behavioural science to design a new intervention for families that have attended PED or UCC with a non-urgent healthcare concern.
Does feedback on cost or radiation dose for common diagnostic tests modify demand in a busy district general hospital?
The research will also explore whether providing information about radiation exposure from CT scans and the associated increase in cancer risk encourages clinicians to use safer alternatives.
Led by Chris Perry, Ipsos MORI, this research aimed to combine existing literature with expert interviews to better understand the opportunities to use behavioural interventions to improve efficiency ...
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