Thinking differently about health

We’re working with FrameWorks Institute to help people think differently about health.


Our health is shaped by a wide range of factors, from the jobs we do to the places where we live. These are the social determinants of health and they influence our opportunities to be healthy.

But when we talk about health, are we getting the message across? Is everyone seeing the full picture?

In the public debate about how to improve health in the UK, health inequalities and the social determinants are often left out or misunderstood.

What we're doing

We’re working with FrameWorks Institute to help people think differently about health.

In 2018 we carried out extensive research exploring how the public think about health, and how this is shaped by the media and other organisations.

And in 2019 we're bringing people together to develop effective new ways to communicate about health.

About the research

The first two research reports are available to download at the bottom of this page. 

Seeing upstream explores the gap between how the public understand health, and how public health experts think about it. It highlights where the gaps in understanding are and gives initial recommendations for how we can communicate more effectively to help people think differently about health.

Only part of the story explores how the media and other organisations shape people’s understandings of health, with initial recommendations on how we can start to tell the full story about the social determinants of health.

Get involved

In 2019 we will be bringing together a wide range of people to help us shape the next phase of the project. To find out more about how you can get involved email Clare Smyth, Programme Officer, at

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Work with us

We look for talented and passionate individuals as everyone at the Health Foundation has an important role to play.

View current vacancies
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The Q Community

Q is an initiative connecting people with improvement expertise across the UK.

Find out more