Reframing the conversation on the social determinants of health
The Health Foundation is working with the FrameWorks Institute to develop a deeper appreciation of the ways in which people understand and think about health in order to develop more effective approaches to communicating evidence.
Read the full list of key points
This briefing presents the main findings from research commissioned by the Health Foundation and carried out by the FrameWorks Institute, analysing public understanding, expert opinion and media narrative around health. It also presents findings from questions sponsored by the Health Foundation in the 2017 British Social Attitudes survey.
Four key challenges are identified that communicators must tackle to achieve wider public acceptance of the evidence on the social determinants of health.
The briefing concludes by reiterating that by building wider understanding of the social determinants beyond those working in the field, we can build support for the policies and programmes needed to reduce health inequalities and improve health.
In phase two of this work we will be developing and testing new ways to communicate more effectively about health. To receive updates this project, including future work and events, please click the button below.